Customize Review Request Email Templates in Rivyo • Rivyo Help Center – Reviews, Loyalty & Referral Program Setup Guides for Shopify

Overview

The Email Templates section lets you customize the review request emails that Rivyo sends to your customers after a purchase. These emails invite customers to rate the products they bought and share feedback—so keeping the message clear, on-brand, and easy to act on can significantly improve your review rate.

You can update the subject line, message content, and the look and feel (logo/header, colors, layout) to match your store branding.

Keep the email short and focused: remind customers what they purchased, set expectations (“takes 30 seconds”), and include one clear call-to-action to leave a review.

Available email templates

Rivyo includes two types of review request emails. You can customize each template separately.

Primary Review Request

This email is automatically sent based on your automation settings (for example, after an order is placed or fulfilled). It asks customers to review the products they purchased.

Reminder Email

The reminder email is sent only if the customer hasn’t submitted a review after receiving the first email. Reminders often increase the total number of reviews you collect—without needing manual follow-up.

If you use both templates, make sure the reminder email feels meaningfully different (shorter, more direct, or with a different subject line) so it doesn’t look like a duplicate.

Customize the email design (colors & typography)

Use the style settings to match your store branding and improve readability across devices and email clients.

Email background color (the outer background around the content)
Card background color (the main content container)
Primary font color (headings and key text)
Secondary font color (supporting text)
Body content line height (spacing between lines for readability)

For the best deliverability and readability, stick to high-contrast combinations (dark text on a light background) and avoid very light gray text.

Customize the email header (logo & link)

The header is typically where customers recognize your brand first. You can adjust the header so the email feels consistent with your storefront.

Upload a header image or logo
Set image width and height to fit neatly on desktop and mobile
Add a link to the header image (for example, your homepage or a featured collection)

Use a reasonably sized image to avoid slow loading in inboxes. Oversized header images can make the email feel “heavy” and reduce clicks.

Edit email content

Edit the text customers see in their inbox. Rivyo supports placeholders (for example, the customer’s name) so your emails feel personal at scale.

Subject

This is the subject line customers see in their inbox.

Example: Give Your Feedback on Your Recent Purchase

Salutation

This controls how the email greets the customer.

Example: Hi {customer},

{customer} automatically inserts the customer’s name (when available).

Body Content

This is the main message asking customers to leave a review. Keep it clear, friendly, and action-oriented.

Example:

Thank you for your recent order. We hope everything met your expectations.
If you have a moment, we’d really appreciate a quick review of the items you received.

If your store sells multiple items per order, consider wording that works for both single-item and multi-item purchases (for example, “the items you received”).

Choose how customers leave a review (review collection type)

Your template can be set up to collect reviews in different ways depending on your store’s preference and the customer experience you want:

On-site review form — customers click from the email to your store and submit the review on the product page or a Rivyo review form.
In-email actions (when available) — customers can start the review flow directly from the email, reducing steps.

The exact options you see can vary depending on your Rivyo settings and your store setup. Choose the option that creates the fewest steps for customers while still capturing the details you need.

Recommended workflow

Choose Primary Review Request or Reminder Email depending on what you’re updating. Edit them separately so each email has its own tone and timing.

Add your logo/header image, then set background and text colors. Confirm that the content is easy to read and looks good on both desktop and mobile.

Use a subject that’s specific and friendly. Personalize the greeting with {customer} when appropriate.

Mention the recent purchase, set expectations (“quick review”), and guide the customer to one clear action: leaving a review.

If you enable reminders, shorten the message and change the subject line so it doesn’t feel like a duplicate of the first email.

Best practices (deliverability & conversions)

Avoid spammy wording (excessive punctuation, all caps, or “FREE!!!”).
Use consistent branding so customers trust the email is from your store.
Optimize for mobile by keeping paragraphs short and using readable font colors.
Set expectations (for example, “takes 30 seconds”) to encourage completion.
Be mindful with links—too many can distract from the main review action.

FAQ

They serve different purposes. The primary email introduces the request, while the reminder is a follow-up for customers who didn’t respond. Customizing both helps the reminder feel intentional rather than repetitive, which can improve review submissions.

If the customer name can’t be pulled in, the email may display a more generic greeting depending on your store/customer data. To keep the greeting natural, consider writing it so it still reads well without a name (for example, “Hi there,”).

Use a simple header image, high-contrast text colors, and short paragraphs. Avoid overly complex layouts and keep the main call-to-action easy to find.

Email Templates