Reward Customers for Reviews with Discount Coupons • Rivyo Help Center – Reviews, Loyalty & Referral Program Setup Guides for Shopify

Overview

Review Rewards lets you automatically reward customers with a discount coupon after they submit a review. This helps you collect more reviews (and more detailed reviews) while giving customers a clear reason to share feedback.

With Review Rewards, you can:

Automatically send discount coupons when a review is submitted
Offer higher rewards for photo and video reviews
Generate a unique coupon code for each customer (or use one shared code)
Set a coupon expiration date and usage limits
Restrict rewards to verified purchasers

You can find this feature in Rivyo → Reviews → Collect → Review Rewards.

Enable Review Rewards

To start sending coupons for reviews, enable the feature and configure your reward settings.

Go to Rivyo → Reviews, then open Collect and click Review Rewards.

Enable Enable Review Rewards.

Choose your coupon type (unique or shared), discount type, reward values, and rules like expiration and limits.

Click Save. Once enabled, Rivyo generates reward coupons automatically when customers submit reviews (based on your settings).

If you’re unsure where to start, begin with a small base reward and a short expiration (for example, 7–14 days). You can always adjust later based on results.

Reward code types

Choose how Rivyo generates coupon codes for reviewers.

Generate unique code for each customer

A new, unique discount code is created for every customer who submits a review.

Best for: preventing code sharing and keeping rewards limited to the reviewer
Customer experience: each customer receives their own code

Use one shared code for all customers

The same coupon code is sent to every customer who submits a review.

Best for: simple management and consistent campaign messaging
Consideration: shared codes can be forwarded or posted publicly more easily

If you choose a shared code, set clear usage limits (and consider a shorter expiration) to reduce misuse.

Discount types

Choose what kind of discount customers receive.

Percentage discount

Customers receive a discount based on a percentage of the order total.

Example: 10% off

Fixed amount discount

Customers receive a flat discount amount.

Example: $10 off

Percentage discounts usually scale well for higher-value carts. Fixed discounts can feel more concrete to customers on lower- to mid-value orders.

Base reward (standard review)

The Base Reward is the coupon customers receive for submitting a regular text review.

You can typically configure:

Discount value (percentage or fixed amount)
Minimum order value required to use the coupon
Expiration (how long the coupon remains valid)
Usage limits (how many times the coupon can be used)

Use a minimum order value to protect margins (for example, “$10 off orders over $50”) and to encourage higher average order value.

Bonus rewards for photo & video reviews

You can offer additional rewards when customers include media in their review:

Photo reviews: typically more trustworthy and useful for shoppers
Video reviews: often the highest impact and strongest social proof

Bonus rewards help you collect richer customer content that improves product pages and increases confidence for new buyers.

How bonus rewards work (recommended approach)

Set a Base Reward for any review
Add a higher bonus for photo reviews
Add the highest bonus for video reviews

To avoid abuse, pair media bonuses with Verified Purchaser only and set reasonable usage limits and expiration.

Verified purchaser restriction

If available in your settings, enable Verified Purchaser only to ensure rewards are only issued to customers who actually purchased the product.

Benefit: reduces spam and incentivizes genuine feedback
Best for: stores offering higher-value coupons or strong media bonuses

Best practices

Keep it simple: one clear base reward is better than many complicated rules.
Use unique codes for higher rewards: unique codes reduce sharing and make rewards easier to control.
Set a deadline: expirations create urgency and bring customers back sooner.
Protect profitability: use minimum order value thresholds for fixed discounts.
Incentivize quality: use photo/video bonuses to increase the usefulness of reviews.

FAQ

Yes. After you enable Review Rewards and click Save, Rivyo will generate and send reward coupons automatically based on the settings you configured.

Unique codes are best when you want tighter control and less sharing. A shared code is simpler, but it’s easier for customers to forward or publish.

Offer a bonus reward for photo or video reviews that is meaningfully higher than your base reward. Pair this with Verified Purchaser and a reasonable expiration to keep it sustainable.

Use unique coupon codes
Enable Verified Purchaser only (if available)
Add expiration (shorter windows reduce sharing)
Set usage limits and a minimum order value

Review Rewards