Managing Tier Rules & Benefits
Overview
After you create your VIP tiers, you can fine-tune how each tier works and what customers receive when they reach it. This is where you manage the customer-facing details of each tier, including the tier name, benefits, entry requirements, and visual styling.
Well-structured tiers make your loyalty program easier to understand and more motivating to join. Customers should be able to quickly see what each tier offers and what they need to do to move up.
Where to manage tier rules and benefits
Go to VIP Tier in rivyo app.
Select the tier you want to update, such as Bronze, Silver, or Gold.
Update the tier’s name, benefits, access requirements, icon, and global tier settings from the tier editor.
What you can manage
Tier name
The tier name is what customers see in your storefront or loyalty experience. Use clear, recognizable names that reflect progression.
Examples: Bronze, Silver, Gold, Platinum
Choose names that are easy to compare at a glance
Avoid internal labels or unclear naming that customers may not understand
Tier benefits
Benefits are the rewards or advantages customers receive when they enter a tier.
To update benefits:
Select the tier
Click Add Benefits
Add new benefits or edit existing ones
Benefits should clearly answer the question: Why should a customer try to reach this tier?
Give each tier at least one meaningful benefit. Tiers that only change the label without adding real value are less likely to motivate customers.
Tier access requirements
Use the tier access settings to control how customers qualify for a tier.
Set how many points are required to enter the tier
Make sure the requirement matches the value of the benefits offered
Review higher tiers to ensure progression feels achievable, not too steep
If requirements are too low, customers may move through tiers too quickly. If they are too high, customers may stop trying to progress.
Tier icon
The tier icon helps customers visually distinguish one tier from another. Use icons to reinforce the sense of progression.
Choose icons that look distinct from one another
Keep the style consistent across all tiers
Use stronger or more premium-looking icons for higher tiers
Global tier settings
The right-side panel includes settings that affect how tiers are evaluated across your program.
Tier criteria
Choose how customers qualify for tiers based on your program goals.
Total points collected: Best when your loyalty program is built around earning activity
Total spending amount: Best when you want tiers tied directly to customer spend
Pick the tier criteria that matches how you want to reward loyalty. If your program emphasizes purchases, spending-based tiers are often easier for customers to understand.
Tier progress reset
Choose whether tier progress resets and when it happens.
Never: Customers keep their progress permanently unless you manually change the program
End of calendar year: Progress resets on a yearly schedule
After X months: Progress resets after a rolling time period
Changing tier progress reset rules can affect who qualifies for each tier. Review the impact before updating this setting, especially if customers are already enrolled in your VIP program.
How to build effective tier benefits
The best tier structures combine clear progression with benefits customers actually care about. When planning benefits, think about what makes each tier feel more valuable than the one before it.
Good benefit ideas
Early access to new rewards or products
Better discounts for higher tiers
Exclusive perks or member-only offers
Priority access to promotions
Special birthday or milestone rewards
What makes a tier feel worth reaching
Benefits are easy to understand
Higher tiers offer noticeably better value
Requirements feel challenging but realistic
The jump from one tier to the next feels intentional
Best practices
Offer meaningful benefits, not just a different tier label
Keep progression achievable so customers stay motivated
Use clear icons and names to help customers recognize each tier
Make sure higher tiers feel more rewarding than lower ones
Review your tier thresholds regularly as your program grows
If customers are not moving into higher tiers, try adjusting the entry requirements or improving the benefits before adding more tiers.
Example tier structure
A simple, effective tier system often looks like this:
Bronze: Entry-level tier with basic member perks
Silver: Mid-level tier with better discounts or added access
Gold: Premium tier with exclusive perks and stronger rewards
This kind of setup gives customers a clear path upward while keeping the program easy to follow.
Common use cases
Rewarding repeat customers with better benefits over time
Encouraging higher spend to unlock premium perks
Creating exclusivity for top customers
Offering early access or special promotions to loyal members
Before you save changes
Before finalizing updates to a tier, check the following:
The tier name is customer-friendly
The benefits are clear and valuable
The access requirement matches the tier value
The icon is visually distinct
The criteria and reset settings support your loyalty strategy
Small changes to tier settings can have a big impact on how customers move through your program. A quick review before saving helps keep your VIP experience consistent and easy to understand.