Loyalty Email Notifications Setup
Overview
Use Rivyo's loyalty email notifications to automatically message customers when key loyalty events happen. These emails help you keep customers engaged, remind them to use their points, and encourage repeat purchases.
You can turn each notification on or off and customize the email content to match your brand.
What these emails do
Rivyo can send emails when customers:
- earn points,
- redeem a reward,
- are close to losing points because of expiry,
- subscribe to your newsletter.
Each notification supports a different stage of the customer journey, from rewarding purchases to bringing customers back before points expire.
Where to set up loyalty emails
Available email notifications
1. Points Earned Notification
Status: Active
Sent when: A customer earns loyalty points, such as after placing an order or completing an eligible action.
Why it matters: This email confirms that the customer's activity was rewarded and encourages them to return and use their points.
Example message: You earned 100 points!
2. Points Redemption Confirmation
Status: Active
Sent when: A customer redeems points for a reward.
Why it matters: This email confirms that the reward was applied successfully and gives customers confidence that the redemption worked as expected.
Example message: You redeemed 200 points for ₹50 OFF.
3. Reminder Before Points Expire
Status: Inactive by default
Sent when: A customer's points are close to expiring.
Why it matters: Expiry reminders can recover lost revenue by encouraging customers to come back and redeem points before they disappear.
Example message: Your points are expiring soon.
4. Subscribe to Newsletter
Status: Active
Sent when: A customer subscribes to your newsletter.
Why it matters: This email works well when you reward newsletter signups with points. It helps welcome new subscribers and reinforces the value of joining your loyalty program.
How to enable, disable, and edit emails
- ON — Rivyo sends this email automatically when the event happens.
- OFF — Rivyo does not send this email.
- the email message text,
- branding elements such as your logo,
- the overall tone of the message.
Recommended setup
If you want the best results, keep the most important customer-facing loyalty emails active and make sure each one clearly explains what happened and what the customer should do next.
For most stores, the best setup is:
- Keep Points Earned enabled so customers immediately see value from their actions.
- Keep Redemption Confirmation enabled so customers trust the reward process.
- Enable Expiry Reminders if your program uses point expiration, because these emails can bring customers back before points are lost.
- Use Newsletter emails if you reward subscriptions with points.
Best practices for high-performing loyalty emails
- Keep the message short and clear. Customers should understand the update in a few seconds.
- Lead with the key value. Mention the points earned, reward redeemed, or expiry date early in the email.
- Use consistent branding. Add your logo and keep the tone aligned with your store.
- Give customers a reason to return. For example, remind them that points can be used on a future purchase.
- Make expiry reminders specific. If points expire, urgency helps customers act before they lose value.
What to highlight in each email
- Points earned emails: total points earned and why they earned them.
- Redemption emails: reward value and confirmation that the reward was applied.
- Expiry reminder emails: that points will expire soon and that the customer should redeem them.
- Newsletter emails: confirmation of signup and any points awarded for subscribing.
Example use cases
You earned 100 points for your purchase.You redeemed 200 points for ₹50 OFF.Your loyalty points are expiring soon. Redeem them before they're gone.Thanks for subscribing to our newsletter. Your reward has been added.
How to know whether a notification should be active
Troubleshooting
Emails are not sending
- Check that the notification is enabled.
- Make sure the customer has a valid email address on their account.
- Confirm that the customer completed the action that triggers the email.
Customers are not receiving emails
- Ask the customer to check their spam or junk folder.
- Verify that the email address on file is correct.
- Check that the relevant notification is turned on in Rivyo.
Expiry reminder is not working
- Make sure your loyalty program uses point expiration.
- Make sure the Reminder Before Points Expire notification is enabled.
- Check that the customer actually has points that are approaching expiry.
Tips for making this page work best for your store
The best loyalty email setup is not just about turning notifications on. It is about making sure every message answers these customer questions immediately:
- What happened?
- What did I earn or use?
- What should I do next?
When your emails answer those questions clearly, customers are more likely to stay engaged with your loyalty program and return to your store.