Loyalty Integrations with Subscription Apps
Overview
Rivyo lets you connect your loyalty program with supported subscription apps so customers can earn rewards on recurring orders. This is a simple way to turn subscriptions into a long-term retention strategy by giving shoppers a reason to stay subscribed.
When the integration is active, Rivyo can reward subscription customers for repeat purchases and make loyalty benefits part of the subscription experience.
Use subscription integrations when you want loyalty points and rewards to support recurring revenue, not just one-time purchases.
Why connect a subscription app?
Increase retention: Customers have an extra reason to keep their subscription active.
Reward loyal subscribers: Repeat orders can contribute to loyalty progress.
Grow customer lifetime value: Ongoing rewards encourage longer customer relationships.
Create a better membership experience: Subscribers feel recognized for every renewal, not just their first order.
How it works
After you connect a supported subscription app, Rivyo can recognize subscription purchases and include them in your loyalty program.
Customers can earn points on recurring subscription orders.
Loyalty rewards can be used alongside subscription purchases, depending on your store setup and reward rules.
You can encourage customers to keep renewing by making each order count toward future rewards.
The exact customer experience may vary slightly depending on the subscription app you use and how your loyalty earning and reward rules are configured.
Supported subscription apps
You can connect Rivyo with these subscription apps from the Integration section in your loyalty program settings:
Utterbond Subscriptions App
Appstle Subscriptions App
Seal Subscriptions App
Recharge Subscriptions App
BOLD Subscriptions App
Before you start
Before connecting your subscription app, make sure:
Your subscription app is already installed and active in your Shopify store.
Your Rivyo loyalty program is enabled.
Your earning rules are set up the way you want, especially if you want customers to earn points from subscription activity.
Shopify Flow is installed and available in your Shopify Admin if you plan to automate loyalty actions through a workflow.
Make sure your subscription app is configured correctly before creating the workflow. If the subscription app is not fully set up or active, the trigger may not fire and loyalty points may not be awarded as expected.
Connect a subscription app in Rivyo
Use the Integrations area in Rivyo to enable the subscription app you want to use with your loyalty program.
In your Shopify Admin, open Rivyo and go to the Integrations section.
Find your subscription provider in the list of supported integrations, such as Utterbond Subscriptions, and enable the integration.
Review your points earning rules and reward settings to make sure they match the subscription experience you want to offer.
If you want to reward customers automatically when a subscription is created, use Shopify Flow with your subscription app trigger and the Rivyo loyalty action.
Set up a workflow in Shopify Flow
If you are using Utterbond Subscriptions, you can create a Shopify Flow workflow to automatically award loyalty points when a new subscription is created.
This workflow uses the trigger Utterbond Subscriptions → Subscription Created and the action Rivyo Product Reviews → Add Loyalty Points.
From your Shopify Admin, navigate to Shopify Flow.
Click Create workflow in the top-right corner.
Click Select a trigger.
Under Installed App Triggers, select Subscription app that you've installed → Select trigger 'Subscription Created'.
Click the Then + button.
In the action panel, select Rivyo Product Reviews → Add Loyalty Points.
In the Add Loyalty Points configuration panel, set Points Amount to the number of points you want to award, such as 100.
Optionally, enter a descriptive name such as Award Points for Subscription.
When the setup is complete, click Turn on workflow in the top-right corner.
What this workflow does
Once enabled, this workflow automatically awards loyalty points whenever a customer creates a subscription through Utterbond Subscriptions.
The workflow listens for a new subscription being created.
When that trigger happens, Rivyo adds the number of loyalty points you configured.
This helps you reward subscription customers immediately and encourage repeat subscription activity.
Best practices
Use a clear points amount that matches the value of starting a subscription in your loyalty program.
Test the workflow after setup to confirm points are being added correctly.
Keep your subscription app and Rivyo settings aligned so customers have a consistent loyalty experience.
Review your earning rules regularly if you change your subscription offers or loyalty strategy.
If your store uses a different supported subscription app, the setup may vary slightly, but the overall process is similar: connect the app in Rivyo, confirm your loyalty settings, and configure any needed automation in Shopify Flow if that app supports it.
Troubleshooting
Make sure the subscription app is installed, active, and configured correctly in your Shopify store. You may also need to refresh Shopify Flow after installing or enabling the app.
Check that the workflow is turned on, the correct trigger and action were selected, and the points amount was entered in the action settings. Also confirm that Rivyo is active and your loyalty program is enabled.
Review whether the subscription creation event is being triggered as expected in your subscription app. If the app setup is incomplete, Shopify Flow may not receive the event needed to award points.