Loyalty Program Setup in Rivyo – Complete Overview • Loyalty • Rivyo Help Center – Reviews, Loyalty & Referral Program Setup Guides for Shopify

Overview

Rivyo’s Loyalty Program helps you reward customers with points for the actions they take in your store. Customers can earn points for shopping and engagement, then redeem those points for rewards such as discounts, free shipping, free products, or store credit.

A well-configured loyalty program gives customers a reason to come back, spend more often, and stay connected to your brand over time.

Your loyalty program is managed from the Loyalty Program area in Rivyo, where you can set up earning rules, rewards, VIP tiers, storefront display, emails, and integrations.

What customers can do

Earn points for actions like signing up, placing orders, or leaving reviews
Redeem points for rewards you create
Unlock VIP tiers if you enable customer levels such as Bronze, Silver, and Gold

How the loyalty program works

Your loyalty program is built around three main parts:

1. Earn points

You choose which customer actions earn points. This is how customers start collecting value in your program.

Common examples include:

Sign-up rewards
Placing an order
Following your brand on social media
Posting a product review

2. Redeem points

Customers use their points to claim rewards that you make available.

Common reward types include:

Fixed amount discount
Percentage discount
Free shipping
Free product
Store credit

3. VIP tiers (optional)

VIP tiers let you reward your most valuable customers with extra benefits. You can create tier levels such as Bronze, Silver, and Gold, then define entry requirements based on points earned or amount spent.

Keep your first program simple. Start with a few earning rules and 1–2 rewards, then add VIP tiers after customers begin participating.

Where to set up your loyalty program in Rivyo

You can manage your entire loyalty program from the Loyalty Program section in Rivyo. The main tabs you will use are:

Earn points — Add and manage point-earning rules
Redeem points — Create and manage rewards
VIP Tier — Set up customer levels and benefits
Customize Storefront — Control how loyalty appears in your store
Email — Send loyalty-related notifications
Integration — Connect supported subscription apps and related tools

Recommended setup order

Use the steps below to launch your loyalty program in a practical order.

Go to Earn points and set Status to Enabled.

This turns on the loyalty program so customers can start earning points once your rules are active.

In Earn points, enable the actions you want to reward.

Common starting rules include:

Sign Up Rewards
Place an Order
Post a Product Review

Set point values carefully so rewards feel meaningful without being too easy to earn.

Go to Redeem points and click Add way to redeem.

Create your first reward, such as:

$5 off for 500 points
10% off for 800 points
Free shipping for 300 points

Open Customize Storefront and enable the loyalty elements you want customers to see.

Common options include:

Widget styling
Product points display
Cart points display

This helps customers understand how to earn and use points while they shop.

Go to Email and enable the notifications you want to send.

A good starting point is:

Points earned notification
Points redemption confirmation

These emails keep customers aware of their balance and encourage repeat purchases.

If you want to reward your top customers, open VIP Tier and create your levels.

Define the requirements for each tier and the benefits customers receive after qualifying.

Key settings explained

Status

Use this setting to turn the loyalty program on or off.

Enabled — Customers can earn and redeem points based on your active rules and rewards
Disabled — The program is paused

Points name

This controls the label customers see throughout your store and loyalty widget.

Examples:

Points
Coins
Rewards

Choose a name that matches your brand voice and is easy for customers to understand.

Point expiry

Point expiry defines whether earned points stay available forever or expire after a set time.

Never expire — Best if you want a simple, customer-friendly program
Expire after a set time — Useful if you want to encourage faster repeat purchases

If you enable point expiry, make sure the policy is clearly communicated to customers in your storefront and emails. Unexpected expiration can lead to frustration.

Exclude customers

You can prevent certain customer groups from earning points by using customer tags. This is useful if you want to exclude wholesale buyers, internal test accounts, or other special groups.

Point calculation for orders

This setting controls how Rivyo calculates points from purchases.

When configuring order-based rules, decide:

Whether points are based on order value
Whether taxes or shipping should affect calculations, if supported in your setup
Whether refunded or canceled orders should reduce or remove points

Use a calculation method that matches how you want to reward customer spending.

Best practices for a strong loyalty program

Start with a simple structure. Too many earning rules or reward types can confuse customers.
Make the first reward attainable. Customers are more likely to participate if they can reach a reward quickly.
Show points on product and cart pages. This reminds shoppers they are earning value with each purchase.
Use email notifications. Customers are more likely to return when they know they have earned or redeemed points.
Review your reward costs regularly. Make sure rewards feel exciting for customers while remaining sustainable for your store.
Add VIP tiers later. Launching with points and rewards first makes the program easier to manage.

A common starting setup is: sign-up points + order points + one discount reward + one free shipping reward. This is simple for customers to understand and easy to manage.

Example starter setup

If you want a simple first version of your program, try this structure:

Earn 100 points for signing up
Earn 1 point per $1 spent on orders
Earn points for leaving a product review
Redeem 300 points for free shipping
Redeem 500 points for a discount reward

This gives customers multiple ways to participate while keeping the program easy to understand.

Before you go live

Before promoting your loyalty program, review the following:

Make sure Status is enabled
Confirm your earning rules are active and correctly valued
Check that at least one reward is available
Preview your storefront widget and loyalty display
Enable key email notifications
Verify the points name and expiry settings match your program policy

If customers cannot see how your program works, they are less likely to use it. Make sure your storefront widget, rewards, and point balance are visible and easy to understand.

Frequently asked questions

Not necessarily. For most stores, it is better to launch with earning rules and rewards first. Once customers start using the program, you can add VIP tiers to encourage long-term loyalty.

Free shipping or a small fixed discount is usually the easiest starting reward. These are simple for customers to understand and easy to position in marketing.

Start with 2 to 4 rules. This keeps the program clear and avoids overwhelming customers with too many options.

Go to Earn points and change Status to Disabled. This is useful during testing, store changes, or temporary promotions.

Summary

Rivyo’s Loyalty Program gives you a flexible way to reward customer activity, encourage repeat purchases, and build long-term loyalty. To get started, enable the program, add earning rules, create rewards, customize the storefront display, and turn on loyalty emails. Once the basics are working well, you can expand the experience with VIP tiers and more advanced reward options.

Loyalty Program Setup in Rivyo – Complete Overview