How Customers Earn Points

Overview

In Rivyo, you can reward customers with points when they complete actions you choose. These actions are called earning rules.

Earning rules help you encourage the behaviors that matter most to your store, such as creating an account, following your brand on social media, or visiting a campaign link.

With earning rules, you control:

• Which customer actions earn points
• How many points each action is worth
• Whether a rule is active or inactive
• The button labels and other rule-specific settings shown to customers

How earning rules work

Each earning rule is a separate reward action in your loyalty program. You can enable only the rules you want to offer and customize each one individually.

For every rule, you can typically:

• Turn it on or off
• Set the number of points customers receive
• Edit the customer-facing title or button label
• Configure extra details such as a username, page name, link, or message, depending on the rule type

Where to set up earning rules

In the Earn points screen, each rule usually includes:

• A status toggle
• The earning rule title
• The number of points awarded
• An Edit icon

Set up an earning rule

Best practices for earning rules

• Start simple: Enable a few high-value actions first, such as sign-up and birthday rewards.
• Keep point values balanced: Offer more points for actions that bring more value to your store.
• Use clear labels: Buttons like Follow us on Instagram or Add your birthday are easier for customers to understand.
• Check every link and username: Make sure social profiles and URLs are correct before publishing.
• Avoid overlap: If two rules reward very similar actions, customers may get confused about which one to use.

Available earning rules

Rivyo includes several earning rules you can use to reward customer actions. The exact options you configure depend on the rule.

Tips for choosing point values

A well-balanced points system makes your loyalty program feel fair and encourages repeat participation.

• Use lower point values for quick actions like following a social account or visiting a link.
• Use higher point values for more meaningful actions like creating an account or completing special campaigns.
• Keep similar actions close in value so customers understand the relative effort required.

What customers see

When a rule is enabled, customers can see it in your loyalty experience as an available way to earn points. The title, button label, and any linked destination help guide them through the action.

To give customers a smooth experience:

• Use short, clear rule titles
• Make button labels action-based
• Double-check that linked pages open correctly
• Keep inactive or unfinished rules turned off until they are ready

Troubleshooting

Summary

Earning rules let you decide exactly how customers can collect points in Rivyo. By enabling the right actions, setting clear labels, and assigning balanced point values, you can create a loyalty program that is easy to understand and motivating for customers to use.